I started buying the avalon organics vitamin C line (the one in the orange bottle), which I absolutely LOVE and can not say enough good things about. However, once or twice a year my skin gets super irritated, especially if I have to take any sort of antibiotics, and I was pregnant so everything was going wrong with my skin's condition. Anyways, so I started searching for something that could soothe my skin. I was sooo excited when I found this, and it was the same brand, so I snatched it up online the second I found it! The CoQ10 is amazing for your skin, for those of you who don't know, and this cleanser has a great amount of it. Also, the milk and lactic acid is great for soothing, and super gentle. And the smell is awesome! My face was soothed and felt so much better after just a couple of uses. So, I ,keep this around to use on any days my skin is less than loving the vitamin c, and for intermittent uses to clear up and supercharge my skin. But I would definitely recommend it for everyday use, too!