Having tried a lot of different shampoos in the last 6 months, I was a bit skeptical that this would be any different. I have found very little difference in the ones I've tried, so I just buy what is on sale. But, I found that not only is reading the bottle entertaining, but it actually did make my hair softer! If you use conditioners regularly, this product would save you money, because you do not need to use one to get soft, managable hair. Oh...and it got my hair clean, too!