I have used several different Aquafresh toothpastes through the years, mostly because it is a less expensive product compared to some brands. I purchased this Iso-Active toothpaste when it was on a very inexpensive deal at my store. I was excited to try it because I considered it to be a higher end toothpaste and was hoping that I would be impressed with the product. I ended up being disappointed in it and did not even use the whole tube before tossing it. What I really could not get used to about this toothpaste was the taste. It just does not taste right. I thought other Aquafresh toothpastes tasted gross, but this one really is the worst of all. It has a weird taste as well as texture to it that I just could not get over. And I did not really see that it did any better than the other toothpaste I had been using. I would not be able to recommend the Aquafresh Iso-Active toothpaste to anyone. It just wasn't for me.