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I have been using Chap Stick for years and every now and then I will pick up some other lip balm to see if it is better. Nothing seemed to be better until I purchased the Aquafina Lip Balm. It glided on smooth with this really great moisturizing feeling and taste. You don't even have to put a lot on. I rubbed my lips together and they were moist and wet with a hint of flavor. With Chap Stick I find myself rubbing several times before I can even feel it working.
The menthol used in all the flavors (wild berry, citrus blend, raspberry) was a pleasant surprise. They even have just plain, which I guess you could switch to when you don't want flavor on your lips.