I started using Annie's Macaroni and Cheese a few years back and I have bought it since. I was looking for a Mac and Cheese that wasn't full of all the chemicals and preservatives that others contained. Other Mac and cheese had that fake cheese powder that seemed so unhealthy. Reading the ingredients on Annie's package was so much better! This is more natural and made with natural/organic stuff. Whenever these are on sale I stock up. They have a pretty good taste to them and my kids seem to eat it up just as much as Kraft. The problem that I have with Annie's is that I find a lot less in a box. So you have to use more boxes to feed your family. It does cost more also, but sometimes you can find good deals on it. All in all it is a great Macaroni and Cheese and I would continue to buy this brand and type for my family. Annie's also has a variety of these boxed meals as well, so if you don't like this one you can try another. It's great to have on hand for a day when you need to fix something fast. It's easy to prepare and tasty to eat.