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Although this company is pretty new to Washington, it has been around for 80+ years in the midwest. We signed our home insurance a year ago with them, and just came up to our first renewal. The price increased slightly from last year ($10) because of course our home value increased. Other than that, no big suprises!
On commercial insurance, they are great! I save about $900 a year on a policy for our restaurant, switching over from Farmers! I've actually talked to a few more people and they were paying high rates with Farmers too, so I recommended them my agent who also was able to save them some money, for the EXACT same coverages or better!
We are in the process of switching our auto insurance too. Their prices came up about the same, but the thing is, they had a lot better coverages and more little extras (ERS, etc) than State Farm even! I have been with State Farm for years, was kicked out because of 2 accidents that occured a couple years back, then went back to them as soon as they cleared off our record. Now, after trying so hard to get back in with State Farm, I realize they are not that great of a company, and it is just the name that I was after!
NOTE: the reviewer indicated that they are a client of American Family Insurance