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I got my Blue American Express Card many years ago because I thought it looked cool. Little did I know it was much more than a neat little clear card. I get great rewards from my normal everyday spending. By the end of the year I have enough points to cash in and get several $100 gift cards. You can cash in and get other things too but my favorite is the gift cards. Each 10,000 points equals $100 gift card. Every dollar you spent it a point. There are promotions run often like triple points for your top three categories. You can get bonus points for shopping on certain sites. You can book travel with points, get items, get tickets, experiences and so much more. Also the American Express Blue card is a credit card not like the original American Express cards, this card you can carry a balance. When i signed up it was 0% financing for an introductory period. I use my American Express card whenever I can, wrack up my points and get free stuff every year. Oh and another favorite part of mine, you can get presales to concert tickets!