I was pleased to discover this natural line of Almay products. They have a small range of colors - most of them soft and natural looking. The price is moderate - not super expensive. The content of the blush is really good - no parabens, high natural ingredient content, ingredients that are good for your shade. If you are looking for a blush that gives you lots of color, this IS NOT IT. The Almay pure blends line seems to go toward giving ladies a nice, soft natural look. I guess they figure that those who care about natural ingredients want a natural look or something, I don't know. Anyhow, I do prefer a natural look, so it is fine for me. There is not a lot of pigmentation in any of the products I have used. The blush tends to blend and wear well. I really have no complaints about it. I have noticed some of the pure blends products being clearanced lately and hope that is not a sign that it will be discontinued in the future. I also noticed that Almay has put out a number of coupons recently, so that makes this make up more affordable.