I have sensitive eyes and Almay products are the only ones I trust for my mascara and eyeliner needs. This line is specifically targeted (or so it seems) towards people, like me, who have sensitive eyes (and skin). Bravo, Almay, for making such a gentle formula for this mascara. I love this product and have used it for several years now. I would not even consider another mascara for my eyes. It goes on well and I am able to keep my mascara on for at least 12 hours consistently with this product. Performance I am a devotee of this product. I have sensitive skin, few eyelashes, and blonde hair. This product meets all of my needs. The primary need for me is a formula that is good for my sensitive eyes. I tried several products before I found this one. I will not be experimenting again. Ease of Application It applies easily enough. I wish sometimes that the brush was a little larger, though. I think it would make application even better.