I am somewhat skeptical about Almay's Intense I-Color line because I think eyeshadows/eyeliners/mascaras work best when matched to skin tones than to eye color, but even though I think their premise is gimmicky, this eyeshadow meant for blue eyes is nice. I think the pink highlighting color is a bit of an odd choice, but the main reason I bought this trio is because I have a hard time matching eye shadows on my own. I have green eyes, but I bought this one and one for brown eyes just because I liked the colors better. The pink highlighter is a little chalky, but the other colors blend fairly well. I find if I apply it with a brush instead of the included sponge-tip applicator, it goes on lighter and is easier to blend. Almay has made the basic shade (the one that covers your eyelid) about twice as large as the other two, so that should help all the colors last about the same amount of time.
San Antonio, TX