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I used to wear Prescriptives makeup, having been introduced to it by a friend. I did like Prescriptives a lot because of the color matching, but I didn't like having to pay almost $40 per bottle, and I felt that sometimes it didn't quite blend with my skin. Another friend let me know that she was using "drugstore" makeup--Almay to be specific. She said that all she did was take her makeup bottle to the store and match it visually. My friend is very pretty and has good skin, so I thought about it. I was still scared to get cheap makeup--I thought it might be lower quality.
The good news is that a few months later I decided to make the switch, and I actually like Almay better than Prescriptives! The Naked shade matches my skin exactly, and the price is right at $12. I buy the Clear Complexion line because it contains salicylic acid, which clears and prevents blemsihes. AND Almay doesn't test any of their products on animals, which is important to me.
If you wear department store makeup, check out Almay. You may find something that is exactly the same as what you are using, or even a little bit better. With a better price!