While the Allure Ceramic Flat Iron may not have a lot of bells and whistles, this flat iron is more than capable of pressing your a section of hair in one pass; this is essential because we ladies are always in a rush for a date, school, work, to tend to the kids or whatever. It has a lightweight body and that is very important, because a girl's arm gets tired quickly! There are hundreds of flat irons out there but this one is cheap, easy to use, no extra knobs and dials. Plug in, turn on, press and go. This flat iron probably works best if you have thick or naturally curly hair. I would not suggest this iron for fine, or thin hair.