When I am not using Purex 3-in-1, I will use this for a change of pace. I only do about four loads of laundry per week, so laundry isn't a big deal to me. I don't need much more than basic laundry detergent. It is not like I get stains all over my clothing. I could see if I worked on cars, or if I used my clothing as a napkin, I'd be more serious about it. This particular 32 oz. bottle of laundry detergent contains enough 3x concentrated liquid for 32 loads of laundry in a high-efficiency washer. It is highly recommended that you use the cap for measuring, as high efficiency machines are very finicky, when it comes to detergent. If you have an HE, you know what I am talking about. If I had to do it all over again, I would have kept my top-loading washer. The *Wild & Fresh* scent is pleasant enough, and smells a bit like fruit juice. It is not overpowering. My clothes and towels come out fresh and clean. I am satisfied with this detergent and have no complaints.