I always keep this product on hand in case I need it. Every once in awhile, my hair will just get too damaged from heat styling or dying it for a conditioner to make a difference. I turn to Alberto VO5's Hot Oil Therapy to help with that problem. It comes in a little tube that I can heat up in the shower, which is awesome. Just one tube covers my entire head of hair and I let it sit for three minutes and I am done! I can rinse and go about my the rest of shower. As soon as my hair is done drying, I can see a HUGE difference in the quality of each strand. My hair is softer, the ends are not as dry or damaged, and the shine has returned. I always use this product when I feel like I cannot rely on a regular conditioner or even a leave-in conditioner to get the job done. This company has made this product for a very long time and they definitely know what they are doing! I would definitely recommend this product to anyone with dry or extremely damaged hair.