I have tried numerous conditioners, from expensive to cheap, and this exceeds all the others. I have even tried other products in VO5's Moisture Milks line (because it is very difficult to find this, right now, I only have one store where I can purchase it, and boy, do I stock up!), anyway, the other products don't do anything for my hair. My hair was fried from stripping and dyeing it... I started using this and my hair looks like hair again!